Ep. 12 - ABM + Product Marketing: The Revenue-Driving Partnership You’re Ignoring | Dan Potter
Description
In this week's episode of the ForgeX Files, host Davis Potter welcomes Dan Potter, VP of Product Marketing at Qlik, for a discussion about the revenue-crushing misalignment between Account-Based Marketing (ABM) and Product Marketing teams.
Key Takeaways:
1.) What Great Alignment Looks Like: Practical strategies for breaking silos and building a unified GTM strategy between ABM and Product Marketing.
2.) The Data Deficit: Why data literacy, governance, and system integrations are the missing links in ABM and GTM leadership.
3.) The Future of Data and AI: How advanced analytics and AI can reshape marketing alignment and create explosive growth opportunities.
Closing Note: Whether you’re leading ABM, Product Marketing, or any GTM strategy, this episode arms you with the tools to harness data and collaboration for unmatched revenue impact.
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